"LEAF" 100% Electric Car from Nissan.

Innovation and marketing strategy,goes hand in hand.
This is widely known to be a wonderful innovation
the world looking for.

This Aoto co is very strategy specific in placement of the
cars in the global market.

The cost of the car is coming US$33,000 , rather on the higher side,
but in the long run this will come down as many innovation for
a cheaper models will come with alternate technology.

As Global Warming being considered as a major health hazard
many countries opening up,the markets for LEAF.
Nissan has adopted a complete BLUE OCEAN marketing strategy
to cater to this uncontested market.
This also an unique combination of co branding with two most
effective brands in the world Apple and Nissan.

Management Strategy:Free Plus Premium=Freemium Strategy, Part-II

In the change management concepts we come across many new basic fundamentals of Freemium.

This particular strategy has been very up coming strategy which can be used in new product position, branding, customer acquisition, up selling ,cross selling and of course the customer loyalty.

Many a time customers are skeptical about the new product and services, rather un aware about the usages of the new product and services.

1. The unique strategy is to give away some of your good product and services as a FREE to your new customers or even existing customers.

2. This strategy is a deliberate strategy by which you advertiser about your services or products. The new prospects/customers get a feel and gang about your products and services. They can give a feed back after the usage of the product and services of the new product or services.

3. The change strategy is about creating awareness in the mind of the customers. It’s a Use-Feel-Get Happy strategic business model for change management for the firms.

4. This can also be a strategy for crowed sourcing; you make a feel good proposition to all your customers for the services and the products that you innovate.

5. Particularly in many Blue Ocean start ups these sort of freemium strategy can be used.

6. In my point no 3, I talked about feel good factor, this is easier said than done. As usual customers now days are very well aware and informed about the availability, features, pricing of the products and services and value it can add to them. Playing with customers sentiments rather physiological selling are part and parcel of modern business strategy.

7. In today’s highly competitive business world and technological innovation happening rapidly coupled with globalization, you need to have new customers across the world, rather we all looking for new customers around the world to get in to the scalability of our business model. Freemium can work wonders in these cases.

8. “Inside-Out” it’s all about a me-too products, freemium works very successfully and if you have any bugs you can fix them and go for “Outside-In” products and services.

9. If a tiny fraction of the customers buy’s my “PREMIUM “product at a premium price, the strategic business model is through.

10. So my business model has to be such that low break even points must be kept in mind.

Hope you enjoy reading about the freemium business model strategy. In the contemporary management concepts many firms are adopting these concepts. In one my earlier post I have written about this concept. There will be another post on this Freemium concept..

Prof.Philip Kotler on Blue Ocean Startegy.

I came across an interview of Philip Kotler - The Marketing
Guru of this modern time. He recommends his audience to
read Blue Ocean Strategy and he highlighted some tools like
"Strategy canvas". He said that the confluence of strategic
ideas by Hamel , Michael Porter and latest by Kim Chen on
Blue Ocean is very clearly understood. Blue Ocean has
conceptualized the concept of marketing strategy in an
uncontested space.

It’s often seen that the Business Strategy and
Marketing Strategy are getting intersected, and
over a period of time the intersection area
will increase.





As Gary Hamel in his last book (which I read)
The Future Of Management, it’s the matter
of Innovation of Management Strategy, lot of
innovation work has been done in technical products and
processes, but Innovation of Management Strategy is
very seldom done and I think out of the box thinkers
are very few in the world.

Prof. Kotler even at 80 years plus is very sharp and all
keep a tap on all the new developments going on around
the management world.

Blue Ocean Strategy-An Excellent Power Point Presentation.

One of my friend Dr.Rod King, who has been in
the Strategy& Consulting Business, has posted this
in his slide share regarding the Blue Ocean
Strategy. the Strategic Business Models are
very interesting, and have got inherent
strength.

He has opened a Group in WISDOMSOURCING in the Linkedin,
which is equally interesting.



BLUE OCEAN STRATEGY vs. BLUE OCEAN-BUSINESS MODELS: Instantly Learn and Apply Best Practice Tools for Exponential Business Growth

View more documents from Rod King.