Thursday, December 18, 2008

Benchmarking And It's Utilities In The Modern Management World.

Bench Marking and its Importance in Corporate Strategy.

What company sets the standards in your industry, and what can you learn from them? Many executive teams sit around the conference table, beginning the budgeting process for the fiscal year and comparing their performance from year to year. That is a good start--but it is not enough in today's economy.

It is necessary to look at internal, as well as external, standards. The ultimate goal of benchmarking is to utilize actual peer operating results to improve the performance of all business processes, including production, purchasing  and customer service.

Research demonstrates that performance in these areas can be improved by 18 percent through benchmarking, according to the Trendsetter Barometer, a quarterly survey of CEOs sponsored by Pricewaterhouse Coopers. These are not just speculative questions--the answers form the foundation upon which you can build a benchmarking strategy for your enterprise.

An executive team that reduced the cost per full-time equivalent employee from $37,000 to $34,750 might be pleased, but not as happy as it might be. If it had compared the company's costs to industry standards, it might have discovered that the average cost per full-time equivalent employee in its field was $32,000.

Finding the relevant data--for the purpose of comparison and contrast--is the first step in benchmarking. Potential resources include trade groups, federal or state governments and even benchmarking Web sites. For example, AMMBIT (Advanced Middle-Market Business Intelligence Tool) is a benchmarking tool developed by PricewaterhouseCoopers. This interactive tool provides private companies access to aggregated high-quality and hard-to-find operational and financial performance evaluation data on more than 3,500 U.S. company datasets in more than 230 industries.

Once you have the data source, you must determine which metrics are most important for your business. These might include activity ratios like receivable turnover, days sales outstanding (DSO), gross margins, income from operations as a percent of sales or net income as a percent of sales.

You should use a number of small metrics--from three to five--at any given time. Using too many metrics might make the process overwhelming. When first starting the process, in fact, you may want to use just one metric.

For example, a retailer named, XYZ Corp. decides to examine its metric of DSO to assist XYZ's finance team in determining the efficiency of its overall credit policy. This is calculated by dividing sales by average  and sales per day by dividing that result into 365 days. If XYZ's DSO is 62 days in the current year and is down from 65 the previous year, it might think the company is doing well. However, if XYZ's CFO discovered through benchmarking that the leading companies in her industry had DSOs of 45, she would know that some improvement was needed.

This difference is commonly called the "performance gap." There will be reasons why your company is performing well below the standards set by the leaders in your field. To narrow this gap for DSO, you should look at the key areas of receivable and  collection, credit approval and invoicing:

* Receivables Management. Make sure the executive in charge of accounts receivable is utilizing industry best practices, like linking sales compensation to cash collected, not sales invoiced. He should also review payment terms when negotiating with new customers, and set goals to improve billing accuracy and timeliness.

* Collection. Ensure that your sales representatives are involved in the collection process. They should stay on top of past-due accounts.

* Credit Approval. Conduct credit review on existing customers, as well as new customers. The credit department should not only ask for references, but check them.

* Invoicing. Mail invoices promptly. The invoices should clearly show payment terms and specify penalties for late payment. Problems should be addressed quickly, ensuring that the same errors are not repeated.

A $50 million distributor with a DSO of 62 would have about $8.5 million in receivables in accounts. Each one-day reduction in the DSO generates an additional $137,000 in cash flow. What's more, improving the DSO by 10 days will produce an added $1.4 million in cash flow, which creates an additional revenue stream to pay outstanding debts or purchase newer productivity-enhancing equipment or software.

Benchmarking is not a one-time project. Once you have succeeded with one metric and improved your company's performance, you can benchmark other metrics. Because this is a perpetual process to gauge strengths and weaknesses, benchmarking will cultivate the implementation of industry best practices. This will reduce any other performance gaps your company may have and help you lead the field.

It is not only in case of financial analyses but Bench marking can also be used in there functional areas like Human Resource , Production, Materials Management, Sales and Marketing.

If you talk about HR , it is the quality of human capital working with particular firm, the capacity of he firm t retain the human capital, what value addition in can do to the human capital in turn what value addition the employee can do the the organisation.

Production out put can be compared between the firms in the same industry , to what extent the out out can be increased , what technology/operation practice can be introduced to enhance the production capacity to remain competitive in the industry.

In the technology front what latest technology can be applied and what amount to R&D expenditure must be incurred to remain updated with the current competition.

In the age of globalisation when a firm have to compete in the global marketplace the benchmarking has become a very handy strategic tool in the hand of the management professionals.

Benchmarking is always used to  make the restructuring and re engineering in the industry.

Best Practice and Bench Marking is the all time and a continuous process in the strategy mapping process.Proactive professional management always use this these tools to over come any shortfall in the short fall in the outcome and use this as a trouble shooting tool.

Corporate Social Responsiblity:A Predominat Role To Play In Tomorrows Corporate World

Corporate social respsbility is coming up in all the frontiers of modern corpoarte world.It's just the tip of the Iceberg, CSR has really changed the thought process of the business organizations. CSR is also about enpowing the poor with the light of education ,good health has become a mandatory factor in present polarized world ie Human Capital Index. We are at the cross road of Capitalism and socialistic economy, it is ultimately the people who are going to benifit in turn the human race will benifit. Distribution of wealth is not so easy, empowering the poor is not so easy, and it is easier said than done. As we alwayes say it the 80/20 rule which prevails in creation of wealth and sharing of wealthBut obviously there is a light at the end of the tunnel.

Bill Gates  and  Melinda Gates Foundation is doing a phenomenal job in eradicating  the poverty and certain disease from he face of this world.

In India NACO is getting a sizable amount of funding from the Gates foundation.This is a foundation with specific mission and very focused approach for solving some major problems with HIV/AIDs, malaria specially o he sub Saharan Africa and the 3rd wold countries,mainly to the poorest region of the world affected by extreme poverty.

The assistance is given to this foundation by thousand of NGO’s who are working 

actively , the uniqueness of this foundation it s the world’s most  diversified fund 

doing philanthropic job.

In the last world economic forum Gates illustrated how global leaders are creating new markets and providing expanded access to existing ones -- tapping into a new kind of "Creative Capitalism" -- to improve lives.

As we are in the cross road of capitalism all the profit making organizations must  return a certain amount of profits back to the society from where it’s making the profit.

It’s the moral responsibility of all the corporate citizen to repay the dividend back from where it’s making money  

Thursday, December 11, 2008

Change Mangement

Change management has become an integral part of any dynamic organisation, all organisation try to look out for major opportunities in their respective fields in order to out smart obsolesces and loss in market share and loss in the valuation of market capitalisation.

It is a continuous process and must continue to go on provided it has to get going smoothly in the hyper competitive today's global business environment.

On the contrary the resistance to change is an inevitable part during the change management process sometimes and quite often a very very painful process.

Resistance to change is very common disease and a phenomenon organisation have.It is the duty of the top management to carefully introspect and analyze the business environment and surroundings and then come to a conclusion what type of change an organisation requires .

In an global economic situation when the world has become increasingly small the change management is very much required.

In early 1990s Late Dr Micheal Hammer wrote " Business Process Reengineering" in short we call BPR.

To talk very carefully we mean all business activities are nothing but systematic process to achieve business goals, the emphasis of process has been taken from Late Adam Smith the great Scottish Economist and philosopher on his doctrine of " Division Of Labour".Process leads to enhancement of skill sets and a bunch of skill sets that requires upgrading.

Process management with effectiveness is an important part in managing successfully today's complex business.

The main question which lies in the resistance to change which is an obstacle to the effective change management and the capacity of the adaptability an organisation has.

Employees shy away from the change process because the consultants or Top management are not in a process to make the internal customers to understand about the benefits they will reap if change management in is used.

In today's knowledge bases economy every employer must create an organisation which will create value to its internal customers, and it can only be possible if it is a learning organisation.It's an expensive proposition to make a thriving learning organisation as involves money training and patients.


Whether the change is large or small, the ability to manage it is a critical component of high performance. Organizations must prepare for coming both external and internal changes, manage the complex organizational and workforce transition to the desired end state.

Top management must help them operate successfully once a business and transformation process to realize the greatest leverage from their business improvement efforts.

Please click the follwing for additional information:

http://www.boozallen.de/media/file/guiding_principles.pdf

Wednesday, November 19, 2008

India Will Play An Important Role In The Year 2025 ,Both In The Global Economy And Politics.














India will be playing an Important Role in the Global Economy and Politics. 

By 2025, both the Military power and the economic power Of U.S. will decrease but it will remain the most powerful country in the world.

Dr Thomas Finger Dy Director of U.S. National Intelligence reports. The detail report will be pulished later.  

India will be the most populous country in the world overtaking China, and China will be playing a dominant role in the world both as Military as well as Economic power.

The Washington Times reports.
 For Details Please Click:

Sub Prime Crisis: What It Is All About?


What Is Sub Prime Lending?

Sub prime lending (also known as B-paper, near-prime, non-prime, or second chance lending) generally refers to lending at a higher expectation of risk than that of A-paper, and generally accompanied by higher interest rates. In the United States, mortgage lending specifically, the term "sub prime" refers to loans that do not meet Fannie Mae or Freddie Mac guidelines. This is generally due to one or a combination of factors, including credit status of the borrower, income and job history, and income to mortgage payment ratio. The phrase also refers to bank loans taken on property that cannot be sold on the primary market, including loans on certain types of investment properties and to certain types of self-employed persons. Sub prime lending encompasses a variety of credit instruments, including mortgages, car loans, and credit cards.

In late 2006, falling housing prices and rising delinquencies in mortgages in the US triggered the “sub-prime” crisis. Initially thought to be limited in scope and well contained, it rapidly turned into a global financial crisis. Low interest rates, loose monetary policy and excessive capital flows turbo-charged by “financial engineering” created a gigantic debt bubble that has fuelled financial markets and increased asset prices dramatically over recent decades’

To date, the crisis has resulted in losses to financial institutions of more than US$300bn. In mid-2008, the markets seemed to take the view that the worst was past, but investors should perhaps heed the words of Sir Winston Churchill, that ‘this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.’

The global financial system is currently undergoing a significant de leveraging. Banks have been forced to raise equity, capital and debt at record levels to finance losses together with “involuntary asset growth”. This has led to significant increase in the cost of credit and reduced the availability of debt in financial markets. The scarcity of debt will deleverage the “real” economy that in turn may trigger defaults and further losses for financial.

The “chain reaction” of the credit crisis entails complex positive and negative feedback loops. This process will take time to play out. The end result will be a significant reduction in the level of debt in the global financial system. Actions of central banks - lower interest rates, liquidity support, bailouts - will smooth the transition, but cannot prevent the adjustment from taking place.

Meaning Of  Sub Prime:

 Subprime lending, also called "B-Paper", "near-prime" or "second chance" lending, is a general term that refers to the practice of making loans to borrowers who do not qualify for market interest rates because of problems with their credit history.

Generally, subprime mortgages are for borrowers with credit scores* of under 620.Subprime loans have higher rates than equivalent prime loans. How much higher depends on factors such as credit score, size of down payment, delinquencies history of the borrower in the recent past etc. A subprime loan is also more likely to have a prepayment penalty.

Subprime lending encompasses a variety of credit instruments, including subprime mortgages, subprime car loans, and subprime credit cards, among others.

The Concept of a Credit Score - In the US a credit score is a number typically between300 and 850 and is based on the statistical analysis of a person's credit files. The number represents the creditworthiness of that person (higher the number the better). A credit score is primarily based on credit report information, typically from the three major credit bureaus - Experian, Equifax & TransUnion.

The lending job was made easier with exotic mortgages such as so-called no-doc loans, which enable borrowers to get loans without having to supply evidence of income or savings, and option ARMs, adjustable-rate mortgages that let people pick how big a payment they will make from month to month.

The loans offer upfront teaser rates at the cost of taking the deferred payments onto the balance of the loan.

 A very common mortgage in the subprime market is the 2/28 ARM. This is an adjustable rate mortgage (ARM) on which the rate is fixed for 2 years, and then reset to equal the value of a rate index at that time (i.e. after 2yrs) plus a margin for the balance 28yrs. Because the margins are high, the rate on most 2/28s will often rise sharply at the 2-year mark, even if market rates do not change during the period.

Some borrowers with poor credit scores take a 2/28 at a high rate and plan to rebuild their credit during the 2-year period. Their plan is to refinance at a better rate at that time for the balance of 28 years. The major threat to such a plan is a prepayment penalty. 

The US sub-prime mortgage crisis has lead to plunging property prices, a slowdown in the US economy, and billions in losses by banks. It stems from a fundamental change in the way mortgages are fundedTraditionally, banks have financed their mortgage lending through the deposits they receive from their customers. This has limited the amount of mortgage lending they could do. In recent years, banks have moved to a new model where they sell on the mortgages to the bond markets. This has made it much easier to fund additional borrowing.But it has also led to abuses as banks no longer have the incentive to check carefully the mortgages they issue. 


Fore Clouser Process:

Customer misses mortgage payment.

Late notice send by bank.

Customer misses additional payments.

Bank attempts in writing and by phone to contact customer and resolve situation.

No arrangements are agreed upon and customer continues to miss payments.

Bank issues demand for payment under the note in full.

No payments or arrangements acceptable to the bank are made.

Formality Of Fourclouser:

Bank sends by certified mail Notice of Intent to Foreclose.

Bank begins action in the court system to foreclose.

Legal notices as required by law begin to be published in local papers.

No payment or settlement arrangements are made with the lender.

Notice and waiting periods expire.Court holds hearing regarding banks claim.

Court issues order allowing bank to foreclose.

Legal notice of actual foreclosure sale and advertisements published in local papers.

No payment arrangements or settlements reached with the bank.

House sold at auction to highest bidder.

The Mortgage Meltdown:

The subprime mortgage meltdown refers to the rush of subprime mortgage foreclosures that began in the United States in late 2006 and has continued into 2007. The sharp rise in foreclosures has caused several major subprime mortgage lenders, such as New Century Financial Corporation, to shut down or file for bankruptcy, leading to the collapse of stock prices for many in the subprime mortgage industry.

The crisis was slow in coming, but it could have been anticipated several years in advance. It had its origins in the bursting of the Internet bubble in late 2000. The Fed responded by cutting the federal funds rate from 6.5 percent to 3.5 percent within the space of just a few months. Then came the terrorist attack of September 11, 2001. To counteract the disruption of the economy, the Fed continued to lower rates—all the way down to 1 percent by July 2003, the lowest rate in half a century, where it stayed for a full year. For thirty-one consecutive months the base inflation-adjusted short-term interest rate was negative.

Cheap money engendered a housing bubble, an explosion of leveraged buyouts, and other excesses. When money is free, the rational lender will keep on lending until there is no one else to lend to. Mortgage lenders relaxed their standards and invented new ways to stimulate business and generate fees. Investment banks on Wall Street developed a variety of new techniques to hive credit risk off to other investors, like pension funds and mutual funds, which were hungry for yield. They also created structured investment vehicles (SIVs) to keep their own positions off their balance sheets. From 2000 until mid-2005, the market value of existing homes grew by more than 50 percent, and there was a frenzy of new construction. Merrill Lynch estimated that about half of all American GDP growth in the first half of 2005 was housing related, either directly, through home building and housing-related purchases like new furniture, or indirectly,by spending the cash generated from the refinancing of mortgages. Martin Feldstein, a former chairman of the Council of Economic Advisers, estimated that from 1997 through 2006, consumers drew more than $9 trillion in cash out of their home equity. A 2005 study led by Alan Greenspan estimated that in the 2000s, home equity withdrawals were financing 3 percent of all personal consumption. By the first quarter of 2006, home equity extraction made up nearly 10 percent of disposable personal income. Double-digit price increases in house prices engendered speculation. When the value of property is expected to rise more than the cost of borrowing, it makes sense to own more property than one wants to occupy. 

By 2005, 40 percent of all homes purchased were not meant to serve as permanent residences but as investments or second homes.† Since growth in real median income was anemic in the 2000s, lenders strained ingenuity to make houses appear affordable. The most popular devices were adjustable rate mortgages (ARMs) with “teaser,” below-market initial rates for an initial two-year period. It was assumed that after two years, when the higher rate kicked in, the mortgage would be refinanced, taking advantage of the higher prices and generating a new set of fees for the lenders. Credit standards collapsed, and mortgages were made widely available to people with low credit ratings (called subprime mortgages), many of whom were well-to-do. “Alt-A” (or liar loans), with low or no documentation, were common, including, at the extreme, “ninja” loans (no job, no income, no assets), frequently with the active connivance of the mortgage brokers and mortgage lenders.

Time Bomb:– 

March 13 2007 - the Wall Street Journal reported that "banks and larger mortgage lenders are trying to force smaller mortgage lenders to buy back some of the same loans that the larger entities eagerly purchased from the smaller mortgage originators in 2005 and 2006, by enforcing what the industry calls repurchase agreements.“

June 21, 2007 - foreclosure data was released indicating that the number of residential mortgages going into foreclosure hit a record in the first quarter of 2007, with the biggest increases coming in the so-called "subprime" market of borrowers with weaker credit histories.

June 21, 2007 - The Bear Stearns Companies, Inc. announced that it is preparing to shut down two hedge funds.

July 10, 2007 - Standard & Poor's said it may cut credit ratings on $12 billion in bonds backed by subprime mortgages because losses will rise beyond its previous expectations.

July 18, 2007 - Bear Stearns said that investors in its two failed hedge funds will get little if any money back after ``unprecedented declines in the value of securities used to bet on subprime mortgages.

Fall Like A Pack Of Cards:

 These are the following  examples of how a large sized player fell under the dramatic retrenchment of credit availability due to the recent contraction of the subprime market.

 

1. The American Home Mortgage Investment Corp. (AHM) was the 10th largest residential mortgage lender in the US, having originated about USD 60 billion of mortgage loan during 2006 from 550 offices in 47 states.

 2. On 28 July, AHM announced it was delaying the payment of its common dividend due to “disruptions” in the credit markets in the past few weeks causing major writedowns of its loan and security portfolios, leading to margin calls with respect to its credit facilities.

 3. On 31 July, AHM released a statement that it was unable to borrow on its credit facilities and so was unable to fund its outstanding mortgage loan commitments for that day.

 4. On 3 August, AHM announced it would fire all 7,000 of its production employees as it was shutting down operations.

 5. A bankruptcy filing is now a very real possibility.

Hedge Funds In Trouble:

1. An investment bank pools a package of subprime mortgages issued by the American Home Mortgage (underlying mortgages are 2/28 ARMs with initial teaser rates, little documentation, etc.) and offers hedge funds a bond that yields 7%. A hedge fund manager might say, "OK, I have $1 billion under management. I will go to the bank and borrow 10 billion and invest in these kinds of bonds.“

 2. These trades continue to perform well regardless of the stock market, as long as houses go up in value, mortgages get paid, employment rates are strong…that's all that matters. The bonds will pay, so hedge funds keep buying more mortgage-backed securities and borrowing money to leverage.

3. Now housing stops going up in 2006, and in 2007, the bonds moved down in value and to the point where hedge funds must put up more collateral to keep the trades on. This is simply because on a mark-to-market basis, like any interest rate swap, the net present value of the hedge fund’s side is much lower than that of the counterparty banks (the borrowed portion to invest in the bonds, or leveraged amount, plays a big role in this).

 4. The hedge fund doesn’t have much cash (it has invested  it all and also borrowed more to invest), so it needs to sell some of the bonds. The problem is, no one wants the bonds now as defaults on mortgages are mounting up.

5. By the time the hedge fund finishes selling the bonds, the collateral is all gone, and the fund then closes.

Role Played By Rating Agencies:

Other key players that have a major role in supporting the appetite for risky subprime loans are the credit-ratings agencies, such as Moody’s Investors Service, Fitch Ratings and Standard & Poor’s.

When a bank creates a CDO, it meets with credit raters to discuss the quality of the contents, including subprime debt. They divide the CDO in pieces in order to get the desired rating for each portion (or “tranches,”).

Throughout last year, these agencies raised no red flags about securities backed by subprime mortgages, and they continued to give investment-grade ratings to these securities based on the tranches expected to perform the best. Some bonds backed by subprime mortgages fell by more than 50 cents on the dollar this year without their credit ratings changing.

In July 2007, Moody's and Standard & Poor's cut ratings on billions of dollars of bonds backed by subprime mortgages, on expectations home-loan defaults will rise. Moody's in its report said the criticism of its subprime debt rankings stem from ``a lingering confusion'' about its role. Credit ratings provide an assessment of default risk for the ``hold-to maturity credit world'' rather than addressing the ``volatility-liquidity issues'' that interest investors such as hedge funds.

Major Impact Of SUB PRIME Crisis: Crash Of House Prices.

The wave of repossessions is having a dramatic effect on house prices, reversing the housing boom of the last few years and causing the first national decline in house prices since the 1930s. There is a glut of four million unsold homes that is depressing prices, as builders have also been forced to lower prices to get rid of unsold properties. And house prices, which are currently declining at an annual rate of 4.5%, are expected to fall by at least 10% by next year - and more in areas like California and Florida which had the biggest boom.

Property Price Crash:

The property crash is also affecting the broader economy, with the building industry expected to cut its output by half, with the loss of between one and two million jobs. Many smaller builders will go out of business, and the larger firms are all suffering huge losses. The building industry makes up 15% of the US economy, but a slowdown in the property market also hits many other industries, for instance makers of durable goods, such as washing machines, and DIY stores, such as Home Depot.

Credit Crunch:

One reason the economic slowdown could get worse is that banks and other lenders are cutting back on how much credit they will make available. They are rejecting more people who apply for credit cards, insisting on bigger deposits for house purchase, and looking more closely at applications for personal loans.

The mortgage market has been particularly badly affected, with individuals finding it very difficult to get non-traditional mortgages, both sub-prime and "jumbo" (over the limit guaranteed by government-sponsored agencies). The banks have been forced to do this by the drying up of the wholesale bond markets and by the effect of the crisis on their own balance sheets.

Banks Runs:

Major Banks making heavy losses.

Lehman Bros went for liqidations.AIG went in deep trouble.All interbanking loans became deaer. LIBOR rate went up all time high in last thirty years.

Courtsey:

CNN Money,Economist,Wall Stree Journal,CITI Bank,New York Times,The Economic Times,CNBC.


 






 



 



Thursday, November 13, 2008

Balance Score Card- A Tool For Successful Implementation Of Business Strategy .

Balance Score Card: 

Background:
Robert S Kaplan and David P Norton published series of articles on "Balanced Scorecard" in 1993
They published a book titled "The Balanced Scorecard" in 1996

Important Organizational System:

Strategic management approach.

Performance management approach.

Operational activities of an organization are aligned with organization's top level vision, strategy and objectives.

Executes and monitors the organizational strategy and objectives by using a combination of financial and non-financial measures.

Financial outputs are measured along with what influenced the financial objectives like the investments in customers, suppliers, employees, processes, technology, and innovation.

So a balance is maintained between financials and the other factors of business.


Perspectives

View an organization from the four perspectives given below:

Learning and Growth

Business Processes

Customer

Financial

Process of Implementation

Put the vision and strategy of the organization in the center and work out all the other details from the above-mentioned four perspectives around them.

Under each perspective ask questions as given against e ach points and decide objectives, measures, targets and initiatives for that specific perspective.

Financial perspective: What should we do to succeed financially with reference to our stake holders? What will be our objectives? How will we measure? What are the quantifiable targets then? What initiatives should we adopt to go about achieving them?

Customer perspective: How should we relate to our customers to meet the top level vision and in line with strategies? Then decide about objectives, measures, targets and initiatives as we did for financial perspectives.

Business processes perspective: What business processes we should be best at and improve in order to satisfy the stake holders and customers? Subsequently decide the objectives, measures, targets and initiatives in businesses processes area.

Learning and growth perspective: How will we ensure sustenance to learn, improve and grow to meet the vision? Then, work out the objectives, measures, targets and initiatives for this.

These processes should be followed at each hierarchical level of an organization.

The appraisal of departments and people can be done by scoring out the actual performancesvis-a-vis planned. Also, corrective actions can be initiated in time.

For Details Please Click:

http://www.balancedscorecard.org/Portals/0/PDF/perform.pdf

http://www.balancedscorecard.org/BSCResources/TheNineStepstoSuccess/tabid/58/Default.aspx

Courtesy: Balance Score Card Organisation.

Friday, November 7, 2008

Bottom Of The Pyramid.

The Bottom of the Pyramid concepts was pioneered By Prof C.K. Prahlad, it's Prahlad's brilliance  which and inquisitive mind to identify a market for the MNC's in lowest economic strata of the world.
Nearly 4 Billion people of the world are living with less than US $ 2 per day.
These people are the real market that can enable the MNC's t tap and exploit.
As the developed counties GDP growth rates are not growing phenomenally, is the developing world whose markets are growing and these markets are considered to be the emerging markets.
It's not only to sell products to these potential customers but also to empower them economically so that can come out from the vicious circle f poverty and can buy essential commodities and services .