Prof Philip Kotler with his new definition Of Marketing.
The Marketing Guru4Ever is gaining and analysing
Marketing once again.
Monday, September 7, 2009
Sunday, September 6, 2009
HSBC Ltd, London Has Advices On Certain Management Strategies For Their Clients In These Challenging Times.
Managing efficiently business, HSBC Ltd , London has made certain
rudimentary management practice by which it will be possible for
all the small and medium size business should take a control in
these turbulent times.
The basic principals are very simple.
1.Manage your Cash Flows: Liquidity Crunch can be dangerous.
2.Cutting Cost: Cost Cutting is the buzzword for all big
and small.
3.Sales & Marketing: Additional breather, innovation in
marketing with minimum expenditure.
4.Building Relationship: Marketing is Business.
Business is relationship building. Put proper focus on relationship
building. Bad times will be over, but relationship will stay on.
It’s an investment for long term benefits.
5.Opportunity Seeking: Right time too seek opportunity
and exploit it. Big opportunity can slip out from hands if you are
direction less.
All investment bankers, merchant bankers advice their
clients on these lines.
rudimentary management practice by which it will be possible for
all the small and medium size business should take a control in
these turbulent times.
The basic principals are very simple.
1.Manage your Cash Flows: Liquidity Crunch can be dangerous.
2.Cutting Cost: Cost Cutting is the buzzword for all big
and small.
3.Sales & Marketing: Additional breather, innovation in
marketing with minimum expenditure.
4.Building Relationship: Marketing is Business.
Business is relationship building. Put proper focus on relationship
building. Bad times will be over, but relationship will stay on.
It’s an investment for long term benefits.
5.Opportunity Seeking: Right time too seek opportunity
and exploit it. Big opportunity can slip out from hands if you are
direction less.
All investment bankers, merchant bankers advice their
clients on these lines.
Saturday, September 5, 2009
Changing Role In Journalism,Average Man In The Street Are Going To Become New Collectors, And News Will Travel At The Speed Of Light.
With rapid change in technology in recent times some profession
will vanish.
Journalist will be an extinct species in the coming year.
With the Internet revolution and the Social Media playing an
important role all guys are moving towards that.
The digital version of newspapers is the order of the day in
developed countries.
As we move to Web 3.0 the advertisements which has been the main
source of earning for newspaper print industry is slowly diminishing.
Advertisers are keen to give the advertisements on the net and on
the web site as ROI in advertisements expenditure is an important
factor in any budget constrained firm.
Empirical accuracy and transparency in the ROI and advertisements
and publicity is the main cause of concern for marketers.
Amazon.com, Kindle and the micro blogging, specially Twitter has
revolutionized the journalism, news can the spread with the light
of speed and it’s a common man to common man news wire.
The Iran election and killing of an Iranian girl Nada, the whole
world has come to know the power of micro blogging and specially
Twitter, a common man in the street of Tehran
became a journalist as people round the world have seen the death
of the poor girl live and almost instantly.
There was a time when we read “Pen is Mightier than Sword”,
it’s now Twitter is Mightier than Pen.
The profession of journalism will shift, existing journalist
has to work in a different parameter, here is an interview
of an Professor in Stanford University.
Killing Of Nada and Twitter role: A passerby captured
this in the cell phone and twetted to the whole world.
will vanish.
Journalist will be an extinct species in the coming year.
With the Internet revolution and the Social Media playing an
important role all guys are moving towards that.
The digital version of newspapers is the order of the day in
developed countries.
As we move to Web 3.0 the advertisements which has been the main
source of earning for newspaper print industry is slowly diminishing.
Advertisers are keen to give the advertisements on the net and on
the web site as ROI in advertisements expenditure is an important
factor in any budget constrained firm.
Empirical accuracy and transparency in the ROI and advertisements
and publicity is the main cause of concern for marketers.
Amazon.com, Kindle and the micro blogging, specially Twitter has
revolutionized the journalism, news can the spread with the light
of speed and it’s a common man to common man news wire.
The Iran election and killing of an Iranian girl Nada, the whole
world has come to know the power of micro blogging and specially
Twitter, a common man in the street of Tehran
became a journalist as people round the world have seen the death
of the poor girl live and almost instantly.
There was a time when we read “Pen is Mightier than Sword”,
it’s now Twitter is Mightier than Pen.
The profession of journalism will shift, existing journalist
has to work in a different parameter, here is an interview
of an Professor in Stanford University.
Killing Of Nada and Twitter role: A passerby captured
this in the cell phone and twetted to the whole world.
Thursday, September 3, 2009
Wednesday, September 2, 2009
Ehtics Has Become An Important Subject In MBA Carriculam.
After all the drama and Ethical meltdown which catapulted to
Economic Meltdown, now business schools all over the world putting
emphasis on Business Ethics as a core subject very much like
Finance,Marketing, HR, etc.
Profit is not a dirty word, profit is the degree of efficiency
with which a management operates its business in the society and
in the global society.
Paying Taxes and doing justice to all the stake holder of the
business is of paramount importance today.
Corporate Social Responsibility is a must.MBA Curriculum are
designed accordingly.
At any cost the ETHICAL MELTDOWN SHOULD STOP..
Economic Meltdown, now business schools all over the world putting
emphasis on Business Ethics as a core subject very much like
Finance,Marketing, HR, etc.
Profit is not a dirty word, profit is the degree of efficiency
with which a management operates its business in the society and
in the global society.
Paying Taxes and doing justice to all the stake holder of the
business is of paramount importance today.
Corporate Social Responsibility is a must.MBA Curriculum are
designed accordingly.
At any cost the ETHICAL MELTDOWN SHOULD STOP..
Turbulent Time :It's An Oppertunity Time.
Turbulent Times : What corporates must be doing to reap the benefits.
It's an opportunity time.
Time to reconcile.
Time to rebuild.
Time to rethink.
Time to reorganise.
Time to reinvent.
Time to manage with small budgets.
Time to innovate.
It's the golden time, it's the time when weakness can be converted
to strength.
If Winter Comes Can Spring Be Far Behind.
It's an opportunity time.
Time to reconcile.
Time to rebuild.
Time to rethink.
Time to reorganise.
Time to reinvent.
Time to manage with small budgets.
Time to innovate.
It's the golden time, it's the time when weakness can be converted
to strength.
If Winter Comes Can Spring Be Far Behind.
Future Technology Futurist- Daniel Burrus.
Innovation and technology future trend predictor -Daniel Burrus.
Predicting future trend in the technology is one of the most
difficult task.
But Daniel Burrus is a remarkable man who has done accurate
prediction about the future of technological changes that
happened, Its the change strategy and an identification of
the potential future demands the customers can never thought
of it before.
It's the future that a firm must have the far sight to find.
In today's business far sight is important, firms retains
competitive advantages over their rivals, if they can produce
products and services by identifying the future needs of the
customers.
Predicting future trend in the technology is one of the most
difficult task.
But Daniel Burrus is a remarkable man who has done accurate
prediction about the future of technological changes that
happened, Its the change strategy and an identification of
the potential future demands the customers can never thought
of it before.
It's the future that a firm must have the far sight to find.
In today's business far sight is important, firms retains
competitive advantages over their rivals, if they can produce
products and services by identifying the future needs of the
customers.
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