Prof C.K. Prahlad along with Jeb Burgmann received the HBR
award for the articles "Co creating Business's New Social
Compact".They made all the researches in the emerging
markets identified the bottom of the Pyramid, looked into
the opportunities for serving 4 Bn people who are the
future potential customers for the MNC's and the
uniqueness in co-operation that will be required along
with the NGOs , value creation by the technology companies
and the new ideas from the developing and emerging
world market.
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