Prof.Philip Kotler on the change of Internet marketing strategy.
Internet a very powerful medium of advertisements and can
be an effective sales tool for and organisation.
The Values ,Missions, Visions and the deliverable along
with the uniqueness can attract the customers to purchase
Recently in a survey by Knowledge Wharton, it has been estimated
that the e-business will increase by 46% in coming years.
Here he has talked about the multiple niches firms should have instead
of one niche, as a safe guard for the market uncertainty specially
for firms producing high end products mainly based on technology.
The ever evolving and evergreen marketing ideas