A Management Trainer & Business Coach on AGILITY, CHANGE MANAGEMENT,CONTINUOUS IMPROVEMENT, PRODUCTIVITY from KOLKATA.Conatact for bba, MBA notes and Reaserch Projects.
Wednesday, December 2, 2009
Guerrilla Marketing Strategy Pays In Selling A Cause: Not To Use Landmines
It's very interesting to find that still today
Guerrilla Marketing strategy pays high dividends
for marketing guys.
It's Levinson who pioneered the concepts says that
you need imagination/idea to do it.
I found that McDonald's in U.S. has done it very effectively
I want to share it with you.
Though some modern technology has come up with marketing ,
but in true sense it's the vehicles of media( Media Landscape)
has changed,out of the 5M of advertisement.
Certain social marketing startegy can be done with
Guerrilla Marketing.
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