Sunday, October 17, 2010

Zappos:This Is Really A Change Management Strategy.Using the Internet To The Hilt.

After DELL Computers , the real internet strategic
business has been Amazon.Amazon took over Zappos.

I only think about the brilliant supply chain
antilogarithm that they have developed in order
to do an incredibly successful B2C business.

If the buyer of the shoe is not satisfied he will
return back the shoe with no shipment cost to the
logistic company.

I think this can be the most Unique Strategy for Zappos.
Clicking an idea is the most important thing.

All Retailers must have a look, and so called Digital Marketing
should give a rethink.

I think Zappos is an UNIQUE case study, can it really
be replicated in other business ?

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