Innovation and marketing strategy,goes hand in hand.
This is widely known to be a wonderful innovation
the world looking for.
This Aoto co is very strategy specific in placement of the
cars in the global market.
The cost of the car is coming US$33,000 , rather on the higher side,
but in the long run this will come down as many innovation for
a cheaper models will come with alternate technology.
As Global Warming being considered as a major health hazard
many countries opening up,the markets for LEAF.
Nissan has adopted a complete BLUE OCEAN marketing strategy
to cater to this uncontested market.
This also an unique combination of co branding with two most
effective brands in the world Apple and Nissan.