The BUSINESS STRATEGY of Alan George "A.G." Lafley. "Play the Game to Win The Game".

Alan George "A.G." Lafley (born June 13, 1947) is the Chairman of the Board, President, and Chief Executive Officer of Procter & Gamble. Originally retired in 2010, he rejoined the Company on May 23, 2013. A.G. will become Procter & Gamble’s Executive Chairman, effective November 1, 2015.

As CEO, Lafley is credited with revitalizing P&G  under the mantra “Consumer is Boss,” with a focus on billion dollar brands like Crest, Tide, and Pampers. But he also brought in several new brands, like Swiffer and Febreze, by merging P&G’s internal resources with outside “open” innovation, referred to as Connect + Develop.

Prior to rejoining P&G in 2013, Lafley consulted on business and innovation strategy,[8] advising on CEO succession and executive leadership development, and coaching experienced, new, and potential CEOs.

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