Closing The GAPs Between Strategy And Execution.

In the first of a three part podcast series Donald Sull,
Associate Professor of Management Practice in Strategic
and International Management, discusses closing the gap
between strategy and execution.

I first found this in Planning through Performance Blog
by Ed Barrows, who is a professional management strategist.

All the three Videos are excellent and have been looked
into different angles in solving the problem of the Gap's.










Courtesy: London Business School.

GOOD BYE BAJAJ Scooters : A Case Study of Product Pruning Strategy

Bajaj to stop scooter production, focus on motorcycles.
Bajaj find there is enough market space
for making motor cycles than scooters.
Recently with the launch of Tata NANO, Bajaj Auto
are in talk with Nissan to manufacture passenger cars
below US$ 3000 .

Customers do have a perception problem about firms.
To become an passenger car manufacturer overnight is
difficult , without having any prior experience of
manufacturing cars.

"Marketing is not a battle of products but a
battle of Perceptions."Rise & Trout

Keeping in mind the Passenger Car market, Bajaj
rightly walked out from manufacturing Scooters, which
was considered to the darling of the great Indian
middle class and was amongst one of first Indian
manufactures to sell FINISHED goods in the
international market.

I think in this is an excellent strategic move
Mr. Rajeev Bajaj have taken to stop manufacturing
scooters.

Here this can a CASE STUDY of PRUNING of a product.

What and why firms do Pruning of a Product.



We have seen about product PRUNING, in other words
winding up or discontinuing a product due to
following reasons:


Demand Shifts due to Consumers Behavioral Change:
Declining demand or shift of change in taste of the consumers.

Insufficient Financial Returns: Sometimes the
pruning is done insufficient financial returns.
High Sundry debtors, or large sales cycle time
with low returns and high pressure on bottom
line will force the firms to go for product PRUNING.

Optimum Resources Utilization: Product PRUNING
enables the Firm to dedicate its resources to
its best products, and optimally utilize all
its resources.

Product Mix Alteration: The firm must first
evaluate whether a product or marketing mix
modification could revive demand for the ailing
product. If it finds it’s difficult it will
check out from the market by PRUNING.

Market or Segment Attractiveness: Certain price
/market/segments become attractive as because
that segments growth is phenomenal. So firms
operating in a particular segment do a product
PRUNING and slowly switch to that high growth segment.


Innovation and R & D: Successful firms continuously
stress on innovation and R&D, in order to value adds
to its product line. Product innovation is also a
process. Successful innovation helps a firm to do
existing product PRUNING.

Timing: Last but not the least the Timing is also a
very important matter at the time in PRUNING a
product. A product may be pruned gradually by
discontinuing all promotion expenditures .

GOOD BYE HAMARA BAJAJ


http://economictimes.indiatimes.com/News/News-By-Industry/Auto/Two-wheelers/Bajaj-to-stop-scooter-production-focus-on-motorcycles/articleshow/5320461.cms

Social Media Will Play An Important Role in Markting Strategy.

She sells candy using SOCIAL MEDIA. You can't afford
to ignore any media, in selling your products and
services.

Social Media's role has increased significantly over
the years and is growing exponentially.

Smart Business recognises this take the fully explore
and exploit the opportunity.

A dramatic change management is happening in the media
purchase, here is a video which says that it's a great
work by Mras Snakfood , using Social Media.

Blue Ocean Strategy- A Video

A very clear understanding for the BLUE OCEAN STRATEGY.

This Video is very interesting showing and identifying
the market where competition can be kept irrelevant..

This can be termed as a selection of business strategy
where the firm can really prosper, but thee is a myth ,
all BLUE Oceans becomes RED Ocean , if innovative
ideas are not there.

Blue Ocean Strategy from Shane Logan on Vimeo.

Guerrilla Marketing Strategy Pays In Selling A Cause: Not To Use Landmines

It's very interesting to find that still today
Guerrilla Marketing strategy pays high dividends
for marketing guys.
It's Levinson who pioneered the concepts says that
you need imagination/idea to do it.
I found that McDonald's in U.S. has done it very effectively
I want to share it with you.
Though some modern technology has come up with marketing ,
but in true sense it's the vehicles of media( Media Landscape)
has changed,out of the 5M of advertisement.


Certain social marketing startegy can be done with
Guerrilla Marketing.

Henry Mintzberg On Decision Making

We have always been trying to define Management as
a whole . There are many definition of Managements,
given by many Pundits , Gurus , and Experts.

One of the smartest definition of Management which
I like the most is CDC.

CDC means Computing, Decision Making, Communicating.

I consider Herny Mintzberg to be one of the
living legends in Management.
I have being reading his books since my Post graduate days.

Here's an excellent video by Henry Mintzberg on
Decision Making.

Excellent Startegic Sequence In Starting A Buisness.

I came across a youtube video, where a firm in Italy,
giving consultancy to many start ups.
The strategy that a start up requires they fulfill
that they provide. All the necessary steps that a firm
requires to start an operation in a sequence is shown here.
Hope you will enjoy it.