In 2008 Businesweek-BCG has named the Apple Computers to be the most innovative company in the world .
Apple proved in the past that innovating and R&D really keeps you in the race while others cut R&D money positions a company very well against its competitors when things get back to normal.
Apple main success mantras are as follows;
1. Make the product king.
2. Make the customer king.
3. Break the marketing mold.
4. Fix your leaders and your plan.
Waiting eagerly to see new products from Apple’s Magic Box.
