MANAGEMENT:"GURU And His MANTRAS" : Prof Philip Kotler The Marketing Management Guru And His Latest Mantras On Marketing.

Prof Philip Kotler defines his new mantra on Marketing.
The new MANTRA on Marketing is CCDVTP

C:CREATE.

C:COMMUNICATE.

D:DELIVER.

V:VALUE.

T:TO A TARGET MARKET.

P:AT A PROFIT.

Three basic activities required for a SUCCESSFUL FIRM.

CREATING VALUE=PRODUCT MANAGEMENT.

COMMUNICATE VALUE=BRAND MANAGEMENT.

DELIVER VALUE= CUSTOMER MANAGEMENT.

Product Management:It's is an OPEN technology ,
outsource the best technology from outside open
technology or open technology.

Brand Management: Brand management is Packaging.It's a
PROMISE. It's all about MIND share ,
HEART share and now
it's SPIRIT share.


Customer Management: Have a database of Customers.
It's just dealing with the date base,a database
management.But according to the GURU ,
you have to meet with the Customers
and share his thoughts and CO-CREATE
new value to your product.

There is a radical change in the thought process of marketing, a
new evolution of thought process has come along this new
Marketing Mantra.