Prof Philip Kotler defines his new mantra on Marketing.
The new MANTRA on Marketing is CCDVTP
T:TO A TARGET MARKET.
P:AT A PROFIT.
Three basic activities required for a SUCCESSFUL FIRM.
CREATING VALUE=PRODUCT MANAGEMENT.
COMMUNICATE VALUE=BRAND MANAGEMENT.
DELIVER VALUE= CUSTOMER MANAGEMENT.
Product Management:It's is an OPEN technology ,
outsource the best technology from outside open
technology or open technology.
Brand Management: Brand management is Packaging.It's a
PROMISE. It's all about MIND share ,
HEART share and now
it's SPIRIT share.
Customer Management: Have a database of Customers.
It's just dealing with the date base,a database
management.But according to the GURU ,
you have to meet with the Customers
and share his thoughts and CO-CREATE
new value to your product.
There is a radical change in the thought process of marketing, a
new evolution of thought process has come along this new