Corporates on a continuous basis looking to enhance their efficiency.
Change management is required at every level, there is no destination.
They set standers in certain industry and try to improve to enhance
them by setting high benchmarking standard in respects to other firms
or even firms.This how firms can exist in the cut throat global
competitive market and raise their market share and profitability.
Like a gravitational full the performance standard goes down and it
comes from masters performer to an average performers.
Change management is playing a vital role in Bench Marking
and vice versa.
Here in this video we find that Prof Prahlad is
talking about enhancing the benchmarking standard.
Courtesy :McKinsey Consulting.