Now I will be posting for three consecutive posts on
“OUT OF THE BOX THINKING’Strategy.
Management teams look out for the opportunity
to promote their productand services globally
and the timing is very important for the
right kind of promotion.
Cross Promotion plays an important role when both the
products which are new jointly penetrate into the global
We use “Cross Promotion” strategy and it’s considered
as one of the more effective marketing strategies because
it doesn’t need too much effort or energy on your part
to start it.
It’s also a good means to convey a strong message
efficiently, with your clients remembering your point.
Here we find LG Chocolate Mobile handset with AVATAR
making a unique combination of a cross promotion
and launched globally.
James Cameron’s AVATAR which is a Box Office hit in
the very first week with his typical 3D visual effect
and in 3G streaming trailer of AVATER is a great
Typically in a cross promotion musketeers also
provide target market with a stronger
promotional campaign that equals, if it does
not surpass, the much bigger competitors
in the same industry.
Here a joint promotion using the special effect
co promotes the products, we also finds the
merchandise are promoted by the promotion
of the films.
Advertisment of LG Chocolate and AVATAR.