Amazon.com’s KINDLE is a wonderful innovative product which can be carried any where and all the News Papers, Books and Multimedia enabled gadget which has created wonders in the world of publishing and electronic media technology.
Technological innovation and R&D works by Amazon.com on a continuous basis to solve the reader’s problem.
Enable the readers to read their favorite materials at an affordable price, with this wonderful gadget where they can store their favorite books and papers.
Overcoming the “Marketing Myopia” in Book Selling and Publishing business.
A gradual metamorphosis from book e-mart, to eBook sellers, to gadget, where eBooks and e-papers can be sold at ease.
Amazon.Com Strategy with KINDLE as follows:
(1) Become customer- and competitor-oriented throughout the organization and come out with thought provoking products and technology innovation.
(2) Setting a market command structure to integrate demand-side and supply-side options and kill all the future competitions and constantly updating versions.
(3) First Mover Advantage: Seizing the initiative from the competitors by exploiting the unique attributes of electronic publishing and distribution in a few seconds (takes 60 Seconds to download eBook) in KINDLE.A revolution in eBook distribution globally.
(4) Unique strategy in selecting a market segment and conducting penetration attacks by collaborating with world class Book Publishers and Newspaper houses.
(5) Develop new uses of e-publishing to combat the saturation and efficiency of existing uses, and conducting flank attacks and guerilla attacks in marketing strategy.
(6) Offer a menu of pricing options based on the differing needs of customer’s reading habits in separate market segments round the world.
A TRUE STORY Amazon.com “HOW TO OVERCOME MARKETING MYOPIA”
Sunday, July 5, 2009
Thursday, July 2, 2009
Nelikani's Social Engineering Strategy
Mr Nandan Nelikani’s thoughts about India and her future are very clear.
He categorically talked about the India’s biggest weakness the population explosion can be easily converted in to strength.
He referred this as demographic dividend; the best part is to make it happen is an enormous task with huge effort, with knowledge economy becoming the order of the day
India has a burden of nearly 229 million little boys and girls to be given primary and secondary education covering the age of 8 years to 19 years.
The biggest burden any country of India’s size is to send children to school for 10 years.
Mind it 10 years schooling is really a very difficult task spending time building up infrastructure getting quality teachers, motivation the teachers, and transferring the quality knowledge which can be applied for economic benefits adding to the GDP.
Otherwise the young demography is going to become a burden on India, proper allocation of money and channelizing the funds in a right way is the real challenge.
The very question comes what percentage of budget is getting allocated for basic and primary education.
Privatization of education is becoming a fad and I do really feel the need of public private participations. This is really required to make things happen, but not compromising the quality of primary and secondary education systems. The stringent quality control is required, before entering to the university the quality should be up to the mark. If the inputs are bad the out puts are bound to be bad.
Regarding Health Care , I think our Indian politicians have made blunders and are least bothered about the quality of health care specially it’s infrastructure.
Though in South India some like minded doctors like Dr. Venkataswamy , ( Arvind Eye Care), Dr Devi Shetty proactively worked and identified the future health problem in India’s ageing population .
Indeed these are absolutely stupendous task lying in front of the Indian Government.
The complete social engineering strategy is required for India,
we welcome Mr. NelikaniSocial engineering efforts.
Thanks Prime Minister Manmohan Singh to induct Mr. Nelikani
to make the database of India , Mr .Nelikani’s second innings
after Infosys.
He categorically talked about the India’s biggest weakness the population explosion can be easily converted in to strength.
He referred this as demographic dividend; the best part is to make it happen is an enormous task with huge effort, with knowledge economy becoming the order of the day
India has a burden of nearly 229 million little boys and girls to be given primary and secondary education covering the age of 8 years to 19 years.
The biggest burden any country of India’s size is to send children to school for 10 years.
Mind it 10 years schooling is really a very difficult task spending time building up infrastructure getting quality teachers, motivation the teachers, and transferring the quality knowledge which can be applied for economic benefits adding to the GDP.
Otherwise the young demography is going to become a burden on India, proper allocation of money and channelizing the funds in a right way is the real challenge.
The very question comes what percentage of budget is getting allocated for basic and primary education.
Privatization of education is becoming a fad and I do really feel the need of public private participations. This is really required to make things happen, but not compromising the quality of primary and secondary education systems. The stringent quality control is required, before entering to the university the quality should be up to the mark. If the inputs are bad the out puts are bound to be bad.
Regarding Health Care , I think our Indian politicians have made blunders and are least bothered about the quality of health care specially it’s infrastructure.
Though in South India some like minded doctors like Dr. Venkataswamy , ( Arvind Eye Care), Dr Devi Shetty proactively worked and identified the future health problem in India’s ageing population .
Indeed these are absolutely stupendous task lying in front of the Indian Government.
The complete social engineering strategy is required for India,
we welcome Mr. NelikaniSocial engineering efforts.
Thanks Prime Minister Manmohan Singh to induct Mr. Nelikani
to make the database of India , Mr .Nelikani’s second innings
after Infosys.
Wednesday, July 1, 2009
Internal Analysys Of Strategic Management
Check out this SlideShare Presentation:
Internal Analysys Of Strategic Management
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Ipl Plan By Debashish Brahma Iiswbm, Kokata
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Radio Mirchi India ,Strategy In Fm Business
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Friday, May 29, 2009
Wednesday, May 20, 2009
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