Blue Ocean Strategy- A Video

A very clear understanding for the BLUE OCEAN STRATEGY.

This Video is very interesting showing and identifying
the market where competition can be kept irrelevant..

This can be termed as a selection of business strategy
where the firm can really prosper, but thee is a myth ,
all BLUE Oceans becomes RED Ocean , if innovative
ideas are not there.

Blue Ocean Strategy from Shane Logan on Vimeo.

Guerrilla Marketing Strategy Pays In Selling A Cause: Not To Use Landmines

It's very interesting to find that still today
Guerrilla Marketing strategy pays high dividends
for marketing guys.
It's Levinson who pioneered the concepts says that
you need imagination/idea to do it.
I found that McDonald's in U.S. has done it very effectively
I want to share it with you.
Though some modern technology has come up with marketing ,
but in true sense it's the vehicles of media( Media Landscape)
has changed,out of the 5M of advertisement.


Certain social marketing startegy can be done with
Guerrilla Marketing.

Henry Mintzberg On Decision Making

We have always been trying to define Management as
a whole . There are many definition of Managements,
given by many Pundits , Gurus , and Experts.

One of the smartest definition of Management which
I like the most is CDC.

CDC means Computing, Decision Making, Communicating.

I consider Herny Mintzberg to be one of the
living legends in Management.
I have being reading his books since my Post graduate days.

Here's an excellent video by Henry Mintzberg on
Decision Making.

Excellent Startegic Sequence In Starting A Buisness.

I came across a youtube video, where a firm in Italy,
giving consultancy to many start ups.
The strategy that a start up requires they fulfill
that they provide. All the necessary steps that a firm
requires to start an operation in a sequence is shown here.
Hope you will enjoy it.

Types Of Corporate Mergers.

There are different types of Mergers, firms go for Mergers as
a part of In-organic growth for the firm.

Reasons of Mergers are mainly three or four.

Market Opportunity.
Technological Know Hows.
Financial Leverages.
Avoid Competitions.

GLOBALIZATION 3.0,triggering effect for Change Management.

"The World is Flat" from Tom Friedman the NYTimes journalist
wrote after visiting B'lore in 2004,there has been a paradigm
shift in the attitudes all the firms and global corporates.

With price arbitrage in the global market place and
scouting for cheap labour both in manufacturing
and services, the trans national corporations
took dramatic and very smart management
decisions to to procure vendors both for production
and services, to remain competitive.

Identification of vendors, grooming vendors , keeping
in mind labour cost is known as OUT SOURCING.

Suddenly jobs flying out from Boston to B'lore to
make sure the U.S.MNC's remains financially fit ,
and can make the WALL Street happy.

Ruthless acquisition and mergers happens , many Asian
conglomerate buys EEU and American MNC at cheap price
Vi's a Vi's European and U.S MNC.

There was a mad rush for going Global, some firms
has been very successful, some failed miserably.



The Three Era Of Globalisation .

E-nabling an organisation is a Re-engineering task for smart management.

E-enabling an organisation is a real re-engineering process
in an organisation, with electronic media and the global mobile
revolution taking place, more and more firms are looking out for
e-enabling their firm to remain competitive or loose out to their
competitors.

With GLOBAL vision in mind, now all corporates develops
products and services, which are to be sold across Globally.

Categorically speaking the PLACE concept has dramatically shifted
from locally/nationally to globally.

Here where the Globalisation 3.0 has set in and with the net/www
it has been very proactive,"the world in shrinking".